Eat your biggest frog first, and win the day

Eat That Frog is a time-management and productivity app based on Brian Tracy's best-selling method. Each morning you identify your 'frog', the single most important task, and do it first. The app adds ABCD priorities, goals and milestones, a focus timer, daily reviews and progress reports so you consistently finish what matters most.

Yes. Every account starts with a full 30-day free trial with all features unlocked, and no credit card is required to begin. You only pay if you choose to continue after the trial.

Pricing is simple: $5 per month, or $50 per year (which works out to two months free). Both plans include every feature, there are no tiers or hidden add-ons.

Absolutely. There are no long-term contracts. You can cancel whenever you like and keep access until the end of your current billing period.

Every account gets its own isolated database, so your goals, tasks and notes are never mixed with anyone else's. Passwords are salted and hashed, sessions use secure HttpOnly cookies, and the app enforces HTTPS, strict security headers, CSRF protection and brute-force lockout on login.

No. Eat That Frog runs entirely in your web browser on desktop, tablet and mobile, so there is nothing to download or update. Just sign in and start.

Card payments are supported through our payment gateway, and PayFast is available for customers in Pakistan, including local cards, bank accounts and mobile wallets. All payments are processed securely on the provider's hosted checkout, we never see or store your card details.

A plain to-do list treats every task as equal. Eat That Frog forces prioritisation: it puts your highest-impact task first, scores tasks by consequence with the ABCD method and the 80/20 rule, and measures follow-through with streaks, heatmaps and reflections, so you beat procrastination instead of just listing it.